Have you ever wondered if search results would change if you were behind the control of the wheel of a search engine? Would keywords matter to you? Would your index of sites look and perform differently? Believe it or not, this is the subject of various research. I wrote about it for Search Engine Land, in today's column...
Search Results Improve With User Behavior Data ..., called How Human Factors May Affect Information Indexing And Retrieval.
Here are some parts of the article:
If you were to ask a search engine marketer what their main goal is for their type of work, they may tell you, We want our clients' web site to come up first in search results.
To make their days more challenging, they may monitor popular keywords, create landing pages which are tightly focused on one topic, and study search patterns to see where they can make changes to their internet marketing strategies.
When you ask a user experience web designer what their prime objective might be, they may explain they want their web pages to convert inbound traffic (likely from search engines) to the completion of a goal task such as purchasing, signing up for something, or getting sales leads.
Ask a person who is not a marketer or web designer what their main wish for information seeking or online ordering is and they could tell you they want their minds read so that their search results offer instant, perfect choices.
The human factor
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