If you are finding it difficult to keep a track of what keywords will get you the best response on mobile devices Google has a solution for you. The search giant recently introduced an option in its keyword tool that will provide keyword suggestions for mobile searches helping marketers/advertisers to stay competitive.
Google Adds Mobile Keywords To AdWords Tools The reason behind Google introducing this new feature in their AdWords Keyword Tool is quite simple, the stats say it all:
- Google recorded a 130% growth in mobile searches in the last quarter of 2010
Mobile search queries via Google have multiplied higher than five times over the last two years Smartphone users search twice as much on Google than other mobile users Until now, advertisers determined their keywords by inputting a search phrase they thought mobile phone searchers would use most frequently. This would produce the advertisers content on Google and the Adwords Keyword Tool would calculate an estimated monthly traffic numbers for those keywords plus others that it found to be similar.
AdWords advertisers will now find a new feature in the advanced option of their keyword tool that will give better suggestions for their WAP (wireless application protocol) keywords i.e. better search query phrases to specifically target mobile and android phone users.
This is an interesting article regarding how Google have added a new feature to their keyword tool so marketers will be able to determine the best keywords to aim at mobile phone users.
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