Dear Google...Stop Making Me Look Like a Fool!

Dear Google,

I'm tired of you making me look like a fool.

I've spent a good portion of the last 10 years patiently explaining to business owners and budding SEO enthusiasts that the key to being found in Google is to have one, great, all-encompassing website. That throwing up multiple keyword-rich domain doorway sites is a fool's errand. That writing crappy articles and submitting them to networks full of other crappy articles is a waste of time and bandwidth. That keyword-stuffed gibberish on your website just makes it look stupid. That link farms are spammy.

And I really thought that by 2010 all of the above would be 100% true. And yet they're not. I'm not sure if they're even 50% true.

Now don't go telling me that you'll eventually catch all that stuff – because that's what you've been saying for years and yet you don't. Even when it's repeatedly pointed out to you. I just don't believe you anymore. I see the same search engine spam showing up today that I saw and pointed out 5 years ago. I see keyword domains and URLs that have nothing of value, yet they show up highly in the search results only because the URL matches exactly. I see fake links trumping natural links everywhere I turn. I see how one company with 10 similar but different websites can dominate the top 20 results.

The worst part is how you've single-handedly created the entire link-building and link-buying industries. Link building is the most distasteful, horrible act to have to perform for a website. It's unnatural and something that should not even exist. Which is why I've always told people to have a link-worthy site and get the word out about it to the right people (through marketing) and they'd receive great links.

But you've made a liar out of me. While that naïve suggestion can definitely bring links to a website, they rarely have the best anchor text that you require. You put way too much stock in anchor text, which one rarely receives through natural links. This in turn forces people to beg for or buy the "unnatural" links that you claim to dislike, but are secretly in love with.

via highrankings.com

This is an interesting article about Google search results. Will we ever understand Google?