How are you directing people online to your locations offline? Where are your offline locations showing up online? Where are people searching for your information?
Online visibility has become increasingly more important for offline businesses because of the change in the nature of people’s search for information. Technology has, and will continue to change the way that we look, find and digest information, both from an online and offline perspective.
There are a few questions that many companies are not asking, but should be:
– Are my offline locations easy to find online?
– How are my customers, and more importantly, potential customers finding my locations?
– Do I even know where to start?
If you have an offline business, how do your customers find you?
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