2Jan/11212Google versus Facebook – does it matter?
We all knew it was going to happen, and it finally has: in 2010 Facebook overtook Google as the most visited site in the United States, receiving 8.9 percent of all US web traffic versus Google's 7.2 percent.
Does it matter? Do we all need to run out and start optimizing Facebook pages and buying Facebook ads to take advantage of this? Is all of that Search Engine Optimization going to come to nothing?
Let me start by saying that of course it matters. As people who market our businesses online, it's important that we understand the shifting tides of Internet traffic because we need to get some of that traffic to sell our products and earn our advertising revenue. So it's important that you start analyzing Social media to see if it should have a place in your traffic-building efforts.
Read that last sentence again: it's important that you start analyzing Social media to see if it should have a place in your traffic-building efforts. Social media is not the best place to advertise just any kind of product or service.
This is an interesting article that asks if marketers should now turn to facebook instead of google.
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