College students around the world are strikingly similar in how they use media – and how ‘addicted’ they are to it, according to a new global study of university students by the International Center for Media & the Public Affairs (ICMPA) in partnership with the Salzburg Academy on Media & Global Change.
This new study asked close to 1,000 students in ten countries on five continents – from Chile to China, Lebanon to the USA, Uganda to the United Kingdom – to abstain from using all media for a full day. After their 24 hours of abstinence, the students were then asked to report their successes and admit to any failures. In aggregate, the students from a dozen universities wrote close to half a million words – or about the same number of words as Leo Tolstoy’s War and Peace.
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